Terms
Last updated November 5, 2026
These short terms cover this website, the PipeLine Leads lead-response system, and our templates and setup packages. The paid lead-response service is covered by a separate signed service agreement, which takes priority if anything here conflicts.
The service
PipeLine Leads provides automatic replies and owner alerts for website requests, running in the plumbing shop's own Google account. It responds to requests the shop already receives. It is not advertising and does not guarantee leads, bookings or revenue. It is not an emergency dispatch service.
Free pilot
The 7-day pilot is free, needs no card and never turns into a paid plan automatically. If you don't choose a plan by the end, instant replies, alerts, follow-ups and review requests pause automatically, and your request form asks customers to call you. We email a reminder two days before the pilot ends, and paying turns everything back on within 1 to 2 business days. Your leads stay in your own Google Sheet either way.
Prices
Prices on this site are in US dollars and may change for new customers. Planned features are in development and are not promised by a date. Card payments are handled by Stripe (the lead-reply plan) and Gumroad (templates and setup packages).
Lead-reply plan: billing and cancelling
The plan is $149 a month with no setup fee, month to month. You set it up yourself, and we help by email. You can cancel any time by email before your next charge: your service runs through the month you've paid for, and you aren't charged again. We don't refund months already paid, except for a billing mistake on our side, if we end the service ourselves when you're not at fault, or where the law requires it. We can end the plan with 30 days' notice by email. Your signed service agreement has the full terms.
Job + Quote Tracker and other templates
Our templates are digital files, delivered through Gumroad, for use in your own business. All sales are final, and we don't give refunds, except for a billing mistake on our side or where the law requires it.
Setup packages
Setup packages ($99, $199 and $299) are paid up front and done within 5 working days of getting your details, inside your own Google account. One round of changes within 7 days is included. All sales are final, and we don't give refunds, except for a billing mistake on our side, a setup we can't deliver, or where the law requires it. After that round, changes are $25 each, or $29 a month for unlimited small changes and a monthly check. The bot sends up to about 100 emails a day on Google's free limits. Texting customers and invoicing are not included.
Your responsibilities
Use the system only for genuine customer requests, keep your Google account secure, and honor customers who ask to stop emails.
Third-party services
The system depends on Google services (Forms, Sheets, Gmail, Apps Script) and your website host. Their outages, limits (for example Gmail's daily sending limit) and terms are outside our control.
Liability
To the extent the law allows, our total liability for any claim is limited to the fees you paid us in the month before the claim for the monthly service, or the price you paid for a one-time purchase, and we are not liable for lost profits or indirect damages.